Many organisations spend much time on strategy and create a document which is only good for helping solve insomnia – reading one page is enough to put anyone to sleep. The key is simple messages that the staff can understand. It is important not to cascade performance measures down from strategic initiatives. This leads to balance scorecard failure. Performance Measures need to be derived from the critical success factors. This slide emphasizes that point that many strategic initiatives only impact staff when they become business as usual. Critical success factors, on the other hand impact, all the time on the business as usual and thus are the key to unlocking performance.

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