The flywheel effect: transforming your enterprise through ascertaining your critical success factors & associated KPIs

Imagine the staff in your organisation linked to the critical success factors, focusing on the key activities that need to be done well, day-in and day-out.

This is why enterprises need to ascertain their critical success factors, communicate them, and then measure progress with them.

KPIs are more than just a management and leadership catchphrase. The right KPIs, properly deployed, can transform your organisation – creating the kind of competitive advantage that delivers greater profitability and bigger bonus pools. The last two decades spent consulting and speaking to global enterprises and audiences in 31 countries and writing four books on the impact of KPIs, has convinced me that no other single management tool delivers more profound and positive organisational change. My winning KPIs are chosen and designed to cut through and sweep away management practices and performance issues that clog daily operations.

By adopting, embracing and implementing my winning KPIs you can expect:

  • Advanced operational performance, better job alignment invariably leading to happier customer
  • More clearly defined critical success factors and related performance measures resulting in a competitive advantage
  • An up-welling of innovation throughout your enterprise
  • A better led and managed organisation dedicated to best practice performance
  • To attract, recruit and retain the right people

People deliver results. But they need to know what’s expected of them. They also need to know how and when they have achieved the right results.

Health crisis leaves David Parmenter land locked for the forseeable future

My wife is undergoing Chemo, with a positive outcome forecast.  However, I have ceased travel for the forseeable future and am focusing on helping interested parties through the following:

David Parmenter’s Toolkits with E-Templates

If you want to access the latest thoughts of David Parmenter, buy his toolkits which are constantly updated and are a comprehensive (100 page) guide to get you to make change in the areas covered.  each toolkit comes with accompanying electronic templates to get your implementation started.  On time of acquisition David reviews and updates the tookit as appropriate. These toolkits are printed, signed and posted to the purchaser.

David Parmenter’s Working Guides

For areas which are not covered by a toolkit David Parmenter has written a shorter (20- 30 pages) working guide to help you make progress.  They can be read and absorbed in an hour. All you need to do is puchase them via the paypal link and I will send you the working guides are emailed with accompanying useful E-templates with 48 hours. To buy multiple guides access the special deal.

David Parmenter’s Pay-To-View Webinars

You can purchase David’s KPI webinar series recorded by leading accounting professional bodies.  There are two webinars, each of 90 minutes long and there are some electronic templates downloadable from this website.  You purchase directly from the relevant professional body and follow instructions, at the end of the webinar, to download the templates from my website using the disclosed password.

E-Templates From David Parmenter’s Best Selling KPi Book

You can purchase all the electronic versions of the KPI book templates. Once the paypal notification has been received the templates are emailed with 48 hours..

David Parmenter’s Performance Measures Database (known as a KPI database)

The database, developed over the last twenty years, and regularly updated, is sent in both  Access and Excel.

David Parmenter’s KPI Presentation Packs

In all the focus areas where I focus on I am happy to sell my latest KPI presentation packs that will be suitable for consultants, in-house project teams and senior management who have a key note address to deliver.  These are sold for US$100-200.  I also offer a GoToMeeting where I can coach the interested party, as required.

The problem with KPIs

Key performance indicators (KPIs), while used commonly around the world, have never until now been clearly defined. Management personnel have identified measures as KPIs though these measures have never been KPIs. The lack of understanding of performance measures has led most monitoring and reporting of measures to fail. The casualty has often been the balanced scorecard, a brilliant tool that can only work if the appropriate measures are in it.

You need to know what is a KPI ? The seven characteristics of a KPI, and if most of your measures are not KPIs, what are they? Purchase my KPI toolkit, which is my latest work and comes with electronic templates.

How do you start a KPI project? -You will need to:

Complete my checklist “Are you ready for a KPI project”.

Fully understand what KPIs are, what they are not, the importance of critical success factors and why balanced scorecard projects often fail. Read the chapters from David’s books and articles available from the section below.

Understand the foundation stones that need to be in place for a KPI project to function properly.

You need to sell the need for change to the senior management team, so learn to do this well. Read David’s chapter on Leading and Selling Change.

You need to understand more about the DNA of KPIs. Read David’s chapters on The Great Misunderstanding with regards to KPIs and the myths of performance measurement.

Plan your approach by reading my KPI book, my KPI toolkit and getting me to deliver an in-house webcast to help train the KPI team for you.

Start the journey with ascertaining the organisation’s critical success factors. I can support you from afar through GoToMeetings or phone calls.

Some of the Published Articles & Chapter Extracts

KPI Toolkit

Introduction to Implementing Winning KPIs
This unique implementation toolkit comprise my latest thinking on KPIs. It is a comprehensive paper (110 pages), designed to help readers and workshop attendees implement the Winning KPI methodology. The toolkit comes with electronic media, eg: formats, templates, draft powerpoints, and workshop agendas to assist in swift implementation.

I have spent around US$50,000 developing and updating this toolkit. I guarantee, you will save many times the cost of the toolkit. The KPI toolkit includes my latest thinking before it is printed and dispatched to you.

Key Performance Indicators, Third Edition

By exploring measures that have transformed businesses, this KPI book has developed a methodology that is breathtaking in its simplicity and yet profound in its impact.Written by KPI expert David Parmenter this KPI book is the missing link between the balanced scorecard work of Robert Kaplan and David Norton and the reality of implementing performance measurement in an organization. See the KPI book extracts.

Show me a company with over 20 KPIs and I will show you lack of focus, lack of alignment and under achievement

For years organisations that have measured and reported, what they thought were KPIs, have not had the focus, adaptability, innovation and profitability that they were seeking. KPIs themselves were mislabelled and misused. Some organisations try and manage with over forty KPIs, many of which are not KPIs.

David Parmenter has developed a hypothesis that performance measures are divided into four types (key result indicators, result indicators, performance indicators and key performance indicators). This whitepaper and accompanying electronic media contain up to the minute research and discoveries since David’s published Key Performance Indicators book. For more information see the contents page and purchased from here.

David Parmenter’s Database of Measures and Associated Success Factors


KPI libraries are a dangerous weapon and should only be used by staff trained in KPI methodologies.  As you will know, I do not believe every measure is a KPI.

In David Parmenter’s KPI book, he provided a list of performance measures to help to start or rejuvenate a KPI project.  To purchase the latest version of this Performance Measures database costs NZ$200. This database helps a team manage the balanced scorecard perspectives, enables all the organisation’s teams to select their performance measures, contains a checklist of success factors by major sectors and sets over 300 measures to help with the selection process. The database contains an easy ‘add to’ feature so existing measures can be added. The database,  if used correctly,  will ensure that all measures are sourced from a critical success factor in an organisation. Buy it and get started tomorrow!


Q&A section about KPI


Glenn Lewington interviews Author David Parmenter on performance indicators podcast

Please click here to hear the podcast


To contact David Parmenter, complete this contact form